Hungarian Tourism Council of Zakarpattya

About the project:

 Project full title: Exploration, development and promotion of common touristic values, training and networking in the cross-border area

Project acronym: Via Tisa

Project call: HUSKROUA/1901/3.1/0028

Priority: Promoting local culture and historical heritage along with tourism functions

Name of the Lead Beneficiary and country of registration: Association of Municipalities on the Upper-Tisza Area, Hungary

Beneficiary(s): Hungarian Tourism Council of  Zakarpattya

Project overview: The project aim falls into rural, cultural and gastro tourism development category. The developments are expected to contribute to the competitiveness of cross-border tourisms, to the increase of number of tourists visiting the region.
The main goal is to create an integrated, new CB touristic destination by two neighboring countries, to contribute to the preservation of local culture, historical heritage. This project’s most important objective are on the one hand to contribute to unlimited accessibility in space and time of essential skill for tourism professionals and on the other hand the establishment of new touristic attraction and destination dedicated website, social media platforms to improve international visibility.

Overall objective of the Project:

-          Preserving the natural, historical, cultural and other resources for the future in order to benefit the present society as well

-          Environmentally conscious planning and management of developments, not to cause serious environmental, social or economic problems

-          Maintaining the high satisfaction level of tourists in order to remain destinations marketable and popular

-          Human resources development and expansion of assets of partner organizations in the field of regional development and tourism, in order to perform their cross-border tourism management tasks at a high professional level

-          Creating a strong tourism added value by integrating tourism developments and by networking point-based developments

-          Using communication tools providing international visibility and connecting them with existing national and foreign portals and applications

-          Improving the skills of individuals and SMEs working in tourism, strengthening their role in guest retention and local economic development

Project start date: 1 September 2021

Project end date: 31 August 2023

Planned total budget of the project: 524 198,00EUR

Requested EU contribution: 471 778,20EUR